BABRUN
Babrun

Most people are living
according to
someone else's map.

Babrun helps you find yours — and walk it.

The problem

The world is changing fast.
Most people don't know who they are.

AI and automation are reshaping industries overnight. The careers, roles, and paths that made sense ten years ago are disappearing. In a world that changes this fast, the only reliable foundation is knowing yourself.

But most people have never decoded who they really are — and navigate the change using someone else's compass.

The approach

Your real data is already inside you.
It just needs to be decoded.

You cannot find it by thinking about yourself. The conscious mind returns borrowed answers — filtered through years of other people's expectations installed before your own had a chance to form.

But when you react to situations and choices, your real data leaves traces.

Persona Driven Approach (PDA) records those traces and decodes them. Not what you think about yourself — what you actually carry.
About Babrun

Babrun was created to bring PDA
to as many people as possible.

Babrun is a self-discovery and direction company.

Founded by Fedir Nesterov — researcher, entrepreneur, coach, and the developer of Persona Driven Approach — Babrun was built on one conviction: most people are navigating with someone else's map, and the tools available to them were never going to find the real one.

We decode who you are. We give you a foundation that is genuinely yours. And we guide you toward a goal that fits both what you truly want and who you actually are.

Not a personality label company
Not a generic coaching service
Not an education platform
Where to start

Where do you want to start?

Decode

Passion Test

Discover what you are really passionate about. A test that decodes your real passion domains from inside you — not from what you think about yourself.

Free to start. Results in 7 days.

Discover my passion →
Journey

Babrun Journey

A 3-month program that decodes your full profile, uncovers what you truly want, and guides you toward a goal that fits both. Passion Test included as a gift.

Start my Journey →
Your guide

Meet Fedir Nesterov,
Chief Researcher

Fedir Nesterov
Fedir Nesterov
Founder, Babrun

I began my career as an engineer because my father was an engineer — and spent years living according to someone else's map. Over time I changed course and succeeded in several professions: consultant, entrepreneur, C-level manager, coach, university lecturer, researcher, writer.

I created Babrun because most people are trying to navigate with someone else's map. The world changes fast. Human nature does not. PDA is how you find your own.

Learn about the Babrun approach →